In preparing for this story, I was told by Ursula to check out her blogs, which I did. B.R.O.A.D. stands for “Babe Riding Out a Dream” and ride she does. Her dream started to become reality in 2012, when she lost her full time job. She had her virtual assistant business, The Write Hand, since 1997 and, having no luck finding a job that matched the one she had lost, turned her attention to building it to a full time venture.