Women Riders

Inspirational Women: Maggie McNally Bradshaw – AMA’s First Female Elected Board Chairperson

Written by  May 1, 2014

In 2013, the AMA broke new ground by electing its first woman board chairperson, Maggie McNally Bradshaw. Since 1924, only three women have served on the board.

AMA President and CEO Rob Dingman says that while many women occupy association leadership positions, Bradshaw’s role as the new Board Chair is significant since motorcycling had always been a male dominated industry.

Maggie, who hails from Albany, New York, always thought she was the “cool mom.” A couple of decades back, she could be spotted riding around town with her kids in a sidecar, occasionally towing a small pop up camper as well. Today both her kids are also AMA members, though back then, they were embarrassed being taken to school. Ms. Bradshaw’s first experience with bikes was when she was 11 and her cousin took her for a ride on his Triumph. When, several years later, someone told her “women don’t ride motorcycles”, she states her “hackles were up” and she proceeded to get her riding permit. She has never looked back. When Maggie first began riding, she rarely saw other women on motorcycles. That has changed drastically in the last two decades. In the motorcycle safety classes she teaches, about half are female. She still feels, however, that women are underrepresented in the motorcycling community.

Maggie rides to her state government job as well as rides with groups such as Motor Maids, Irish Riders and Women on Wheels. Bradshaw has two priorities: advocating for motorcycling safety—especially important to her, after a serious crash in 1983—and serving as a strong voice representing female riders. Her tenure as board chair with AMA ends in 2017.



Pink Biker Chic: Eldonna Lewis-Fernandez

Her website is hot pink and she owns pink camo, but don’t let all that pink fool you. Eldonna Lewis-Fernandez retired in 2003 as a Master Sergeant in the US Air Force after 23 years of service. She holds a Top Secret security clearance and has been a trusted agent of the U.S. Government for 30 years.

Eldonna, with over 30 years of leadership and negotiations experience, trains women to “re-think and re-direct their energies for higher performance and better bottom-line professional and personal decisions”. As the CEO of Dynamic Vision International Inc., training and consulting firm, she specializes in training people how to think like a negotiator and understand the pitfalls to avoid. She is an international award winning speaker and an award-winning author.

Although seemingly a world away from the business culture, to Eldonna, motorcycles are a “rich source of practical insights to a variety of audiences made up primarily of women.” Eldonna’s mantra is “Take control of the handlebars of life”.