Business Reviews

Grand-Opening at Heart of Dixie Harley-Davidson

Written by  June 30, 2006

The grand opening party for Heart of Dixie Harley-Davidson in Pelham, Alabama, was so “grand” it lasted for three days, Friday, May 19 through Sunday, May 21. We went up on Friday mid morning to put up the Cycle Connections banner, and there were bikes all over the road. At Heart of Dixie, the vendors were all pretty much set up, and they had already had a steady flow of people inside and out. It was no wonder as they had great deals on parts and accessories and up to 50% off on clothes and leather.

That night, “Somebody’s Daddy” was the first band to rock the house in the brand new H.O.G. chapter building. Afterward, they put on the guest of honor for Saturday’s “feast,” a 120-pound hog, so that it could cook through the night. By Saturday they had added 20 butts, 600 chicken quarters, and 800 chicken breasts to the grill.

When we got there Saturday around noon, there was only a little of the chicken left, and the parking lot was abuzz with people and motorcycles. The sun was out bright and shinning and very hot, but it was beautiful for riding all weekend.

I had spotted a lift in the front corner of the parking lot as Leigh and I pulled in that I thought would be perfect for taking pictures from. Great minds think alike. As we started across the parking lot, “Chick” who works at Heart of Dixie and also has taken a lot of great pictures for them over the years, approached me about going up on the lift to take pictures, 40 feet up! We got some really cool shots—thanks Chick!

We also ran into Jim Lorenzo, the Alabama state captain for the Patriot Guard. A group of them were taking a ride out to the airport for a show they had going on.

Leigh and I decided to make our way through the vendors, the silver jewelry at Silver & Such, “Good Girlz-Bad Girlz” biker clothing, and all of the beautiful bikes, to the H.O.G chapter building where the food was. The idea was to get something to eat, but I ran into Bill Peek, the owner of Heart of Dixie, and Riders H-D, and his little girl, Leah, so I stopped to talk with them. Talk about being in the right place at the right time. If I hadn’t stopped to talk with Bill, I would have missed out on the ride of a lifetime! The last time we were that “high” to get pictures was in '95 when we were fortunate enough to be able to go to Hawaii for 10 days. This time I got to take a helicopter ride with Bill, his son Will, daughter Leah, and Jim Evans wife Sandy, who got to sit up front with the pilot. We got to not only fly over Heart of Dixie, but we also flew over to Trussville and over Riders Harley-Davidson! The trip was awesome!

After we came back down to earth, we peeked in on the bike show that was already in progress next door at the Texas Roadhouse restaurant. The band “Breaking Point” was the first band to take the stage at the brand new pavilion. Afterward, there was a fashion show. The bike games were next, and one of our friends, “Fuzzy” decided to try his luck at the slow roll. That is so very hard to do, but he did a pretty good job, especially for his first time at it!

By early evening, we had been hot for so long that the frozen margaritas at “2 Pesos” at the foot of the hill were calling out to us. Leigh, Fuzzy and I couldn’t resist, so we were drawn down there to join up with Jim Evans, his wife Sandy, and a few other friends who had already gotten a head start on us. Needless to say, the frozen concoction won out and we totally missed the band “Z & the Party Faktory” that rocked Heart of Dixie later that night; I’m sure they were great. The “Sullivan Sisters” closed out the party on Sunday in the pavilion.
With over 2000 bikes that showed up Saturday alone, I would venture to guess that the weekend was a huge success. It was one of the biggest and best parties this town has seen, and I’m sure that Heart of Dixie will continue to greatly benefit the city of Pelham in the future.

They party hard every third Saturday of the month at their customer appreciation days, so if you are in the area, stop in and hang out awhile. If you need some work done on your ride or if you are interested in putting a new Harley in your garage, you needn’t look any further than Heart of Dixie Harley-Davidson where general manager Jerry Payne, as well as the rest of the staff, will be eagerly awaiting to serve you.

Thanks for being there, and thanks for the party, the trip, and the memories.

Write-On and Ride-On
Story and photos by Lynn Reynolds and
Leigh Lilly - Birmingham, Alabama